Digital Marketing Trends 2020: How the Industry is Evolving

2020 is here. The marketing this year will be different. It’s time to re-evaluate your strategy. Things that have worked in 2019 might not necessarily work in 2020. 

Marketing is an ever-changing industry. To stay at the top, you need to be always updated and aware of all new trends and strategies. The businesses are investing a lot in marketing. 

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In 2020, digital marketing will be a lot more effective and more advanced. Hence, read this article until the end. And before we continue with the digital marketing trends let me elaborate a bit about digital marketing. 

The rate of internet consumption is rising day by day. A large number of users are available online. Hence rather than spending the business resources in offline marketing, it is better to target them online. And hence, the marketers have come up with this unique concept of digital marketing. It is not an entirely new concept or rocket science. 

internet-marketing
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Digital marketing is just a new way of marketing, which includes the internet, mobile phones, and computers. To target a large number of online users, this concept is the best and the way more effective than traditional marketing. In this article, we have included several techniques of online marketing that can help you to stand out from the crowd. All of these techniques are in demand these days and will deliver great results in 2020.

Videos Are on the Rise

The videos are great drivers of engagement. The attention span of the user is declining. The video has more capability to attract the attention of the user compared to photo & text-based content. Include the video of products on your website.

  • Attract maximum buyers with attractive videos. 
  • The search engines also give priority to the page with the videos. Be imaginative with your branded video. 
  • Apply your creativity to all the little aspects of it. And more importantly, with video, you can create multiple versions of your content too.

You can republish the same content of the video as an article on your website. And you can publish the audio as the podcast too. The possibilities are endless!!

Go Strong With Seo & Content

If you are into the initial days of business or just starting the business out, you may fall short on funds. At such a critical moment, you may not have extra funds for ads. To drive more traffic on your website, you must have a strong presence over the search engine. Start putting your efforts into SEO. 

  • Optimize all the corners of your website according to SEO. And also achieve a better search engine presence by creating better content. 
  • Be helpful to your user by your content. Post the consistent blog posts on your website. 
  • Create multiple how-to guides, DIY guides, gift ideas, and several more types of content for your users. 
  • Updating your website with consistent quality content sends good signals to search engine crawlers. 

It directly helps you in increasing your search engine rankings.

Influencer Marketing is on the Rise

In the past few years, influencer marketing has also increased. And on platforms like Instagram & YouTube, it’s bombarding. Any collaboration with a credible influencer will directly benefit your brand. The influencers have a large & loyal follower base. Rather than marketing your products by yourself, create collaborations with them. Let the trusted face speak good about your brand. The users will buy the products endorsed by them without even a single word spoken by you. Find the right influencer for your brand. Create collaboration with them. And let their loyal followers do the rest.

Link-building is a noisy atmosphere. Check out this post.

Use of AR will rise

The application of augmented reality for businesses will also rise. The brands like IKEA are already leveraging this functionality. IKEA is a home decor and furniture brand. They have implemented the functionality of AR within their mobile app. 

augmented reality for businesses
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In their app, the user will be directly able to see how any of their product will look like in any corner of their home or office? 

The app uses the phone’s camera to provide this functionality. Several eyeglasses brands are also using the functionality of AR. 

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They create the 3D image of any user’s face through the camera, and shows how any particular frame of eyeglass will look on them? 

And the realtors can also use this technology and provide virtual tours of houses. Even the users will be able to customize the home according to their liking. 

The application of AR is limitless. If you can provide this functionality for your users, there is nothing better than it. The trend of AR will surely be booming in 2020.

Invest in Ads

The social media penetration across the users is growing. Hence all the social media channels are making their algorithms even tighter. And as a result, the organic reach of content is decreasing. To get an even better social presence, you need to invest in ads. If you can not spend more funds on ads, at least start experimenting with fewer budgets. With such experiments, you will learn about the following things.

  • Which platforms work best for you?
  • Which types of ads work best with your audience?
  • How can you compile your message to connect with your audience through ads?
  • And several other insights about running ads.

Ads have been proven to be the best and direct source of marketing for your audience. And in the long run, this data will be useful for running your business ads more effectively. 

A Strong Social Presence Will Be a Must

In 2020, to strengthen your trustworthiness with your audience, you must generate a prominent social presence too. Be adequately present on all social media channels. Several buyers these days evaluate the credibility of any brand with their social presence. 

  • Create the most engaging content around your business. 
  • Trending hashtags, social contests, and giveaways are an excellent way to attract users towards your social media channels. 
  • These days, funny content on social media is higher in-demand. 
  • Funny videos and memes are trending on social media. 

Brands such as Amazon & Netflix are also using such content to get maximum user engagement. Understand the mindset of your audience and create your content around it.

Recently the large or established brands are already using this trend. But in 2020, more small brands & startups will also start using this functionality. 

Several users are getting comfortable shopping directly from social media apps. 

The social media channels have created an easy functionality of shopping. After seeing a personalized ad of any product on a social media channel, a user can directly buy the product within the app. And even the functionality of payment is also implemented inside the app. Just after seeing the ad on social media, a user can buy the products immediately. 

With precise user targeting, the probability of sale also increases. The brands can leverage this functionality intelligently in 2020.

Conclusion

All these were a few of the most effective and necessary trends of digital marketing. All these trends will be in demand during 2020. Be effective with them and get the best results out of it. Marketing is the ever-changing field. If you want to stand out from the crowd, you need to be creative with it. Apply all your creativity into the marketing of your business. And all the very best for your eCommerce venture, and thanks for reading till the end!!

thank-you
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