You can start your next campaign by learning about the different types of influencers and how they use Instagram tools.
You will want to use a platform like Heepsy to find influencers that match your brand and represent your desired values. You can search for influencers by location or preferred category. Engagement rates and authenticity metrics are all considered to help you find the right one.
But first, let’s take a look at some basics before finding Instagram influencers that will be suitable for your desired content.
How to choose the right type of influencer
It’s more than the size of influencers. These are some of the most popular Instagram influencers:
Celebrities are often well-known outside of Instagram. This includes actors, singers and athletes as well as reality stars. These influencers usually have a large following, which is why they charge high fees. Their engagement is low, and viewers may not consider their content authentic.
Travellers are the most adventurous type of influencer. Many of them use YouTube to create vlogs and Instagram to post photos and videos. These influencers are likely to inspire through more than just a vacation snap.
Due to the worldwide push for healthier living, food and health bloggers have been gaining a lot of attention in recent years. Instagram’s new features have attracted many foodies to the site, who are looking for tips and recipes in the kitchen. These influencers are often able to offer product recommendations and advice on where to shop.
Lifestyle influencers include those in the beauty, fitness, and fashion industry. Influencer marketing for fashion brands, skincare and beauty brands tend to include ‘how to’ posts, such as how to use a particular skincare product for best results. Because of their trustworthiness and niche audience, this type account is often associated with many brands.
Which Instagram format should you use?
You may now be wondering how influencers can post content for your brand.
Influencers have taken advantage of many media formats over the years, including Instagram updates.
The original Instagram feature, posts, is displayed on your followers’ Instagram feeds and added to your profile page. This feature has been updated to allow you to add a location and product tags to your shopping cart. You can also create multi-story posts using a carousel format. This form of marketing is the most costly when used by influencers.
Stories can be viewed for up to 24 hours. You can edit them and add tags. Additionally, you can save your highlights to your profile so that it will be visible indefinitely. This feature is constantly updated with boomerangs, swipe up for business collaborations and more.
IGTV allows 15-minute videos to be uploaded to this section of Instagram. These videos may appear in a profile highlight if they are chosen but will not appear on the main feed. This feature is often used by businesses and influencers who require complex videos that last more than 60 seconds.
IG Live is a relatively new feature that allows users to post live to Instagram. Viewers can comment and watch the video in real time. This feature is often used by influencers to answer questions or unbox products live.
Reels is Instagram’s newest tool. This video format was one of the most popular trends in 2020. Users can upload short videos up to 15 seconds long. These videos can be edited with music or effects to make them more interesting. Reels is Instagram’s attempt to compete with Tik Tok.
Which type of content is the best?
We see countless Instagram posts that promote a product every day. You’ll need to investigate some instagram post ideas to understand which is best for your brand.
In recent years, unboxing videos have been quite popular. These videos are most common on IG Live. Influencers are often contacted by brands to review new products. Live is often used to give first impressions to their followers.
Giveaways add value to a brand because they allow for a wider reach than a contest that is only seen by the business page audience. In order to be eligible to win a product sponsored by their brand, influencers will create a competition. This usually requires viewers to follow the brand page and tag friends in the post.
Although product placement has been used for many years on television, it is becoming more popular on social media. New guidelines now require that Instagram posts involving this technique must disclose that they are a paid partnership. With the introduction of Reels, influencers can now incorporate product placement more naturally.
Popular additions to stories are polls. While polls are often used by influencers and small businesses, you’ll see brands and small businesses using them to better understand their followers and discover what products they most desire.
Tutorials are used most often by lifestyle Instagram and YouTube influencers such as to show a fitness technique, a recipe, or a make-up look. These videos are often posted to IGTV due to the amount of detail required. A tutorial-style post can sometimes be viewed as a multi-story on the home feed. This could include a make-up look before and after, with the steps required, in the description.
Before you start your next Instagram influencer campaign, there are many things to take into consideration. You can get the most out of your Instagram partnerships if you take time to understand Instagram.
Now, head over to Heepsy and find influencers who can work with you!